Standing out in an emerging wearables industry, creating a unique brand, and building a top notch user experience was a tall order. Through our research and development process we found a niche that had not yet been tapped. Our strategy was to build a ecosystem that would satisfy both stakeholders – Parents and Kids. The technology and safety features of the product would be combined with a Fashion accessory line. The result was a product that gave Parents piece of mind, and Kids a reason to wear it.